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 If you mouse over the Amazon's Choice badge on the company's site, the popup explanation is this "Amazon's Choice recommends highly rated, wellpriced products available to ship immediately" OK The label's name and prominent placement seem to imply that listings with the "Amazon's Choice" designation — even more authoritative than a simple "BestSelling" badge — are a curated selection of products reviewed and tested by the company, and highlighted for shoppers looking for similar products Amazon's Choice products are easily identified by a black badge placed over the item If you move your mouse pointer over the badge, a box will pop up that says, "Amazon's Choice recommends highly rated, wellpriced products available to ship immediately" Amazon's Choice debuted in 15 as a supplement to the Echo's voice How To Get An Amazon Choice Badge For Your Products Amazon choice products meaning